Key Leader training will assist you with many different ideas, answer questions you may have, explain past experiences in companies, and other extremely valuable tools for your internal campaign. These training sessions are free of cost and any additional assistance that you may require is also free of cost.

When you take advantage of the tools available to the community, you can help the community more by running a successful campaign and achieving the goal you set out to achieve.

1.      Reinforce Chief Executive’s commitment to…..

·          Send an endorsement letter to all employees and make personal appearances at all campaign events

·          Provide company time for employee meetings, campaigner training, or presentations

·          Arrange for payroll deductions

·          Review past campaign performance

2.      Set employee goal by totaling employee potential for giving…..

·      United Way asks employees to give one hour’s pay per month through payroll deduction.  If 80% of   the employees in a company gives one hour’s pay per month, they will raise 100 percent of their “potential.”

3.      Develop campaign plan by…..

·          Attending a campaign key leader orientation

·          Preparing a timetable

·          Ordering materials

·          Planning a kick-off

·          Providing incentives

·          Selecting additional campaign elements

·          Gaining CEO plan approval

4.      Initiate leadership giving program by…..

·          Reinforcing CEO’s commitment to select top level managers for the Leadership Giving Program

·          Conducting a separate United Way presentation (guest speakers available) for executives to contribute their Leadership Gift prior to the company campaign kick-off

·          Publicizing results of your Leadership Giving Program to set the pace for employee giving

5.      Develop a campaign team by…..

·          Selecting key people from all employee groups, including management and labor

·          Providing campaign team training to ensure committee members understand United Way and motivate them to participate enthusiastically

·          Planning well before campaign time and assigning specific responsibilities and completion dates

·          Preparing a comprehensive events calendar

6.      Implement campaign plan by…..

·          Personalizing each employee pledge card

·          Scheduling employee meetings

·          Sending letters to retirees asking for their pledges

·          Showing United Way film and providing speakers, and in-house displays

·          Producing special events which add fun and excitement to the campaign

·          Awarding departmental prizes for reaching goals

·          Conducting drawings for givers

7.      Publicize campaign by…..

·          In your newsletter, print a question and answer column, United Way artwork and progress reports/charts/thermometer

·          Announcing all campaign events well in advance

·          Tracking your company’s progress on a thermometer displayed on the bulletin board

·          Taking every opportunity to emphasize how United Way benefits the community

8.      Ask for the pledge by…..

·          Ensuring everyone was asked to give in a personal, face-to-face meeting

·          Requesting pledges while enthusiasm is high

·          Complete pledge form at meeting and turn in by the end of the meeting.

9.      Report campaign results by…..

·          Notifying United Way of the company’s progress

·          Advising your CEO and committee of the company’s progress

·          Posting and updating progress charts

·          Announcing your results publicly

·          Displaying final results on thermometer posters

·          Submitting the final results to United Way

10.  Thank the employees by…..

·          Sending a CEO thank you letter to all employees

·          Event/party/dinner hosted by plant manager appropriate to the employees’ giving

·          Event should set the stage for next year

·          Publishing thank-you messages in the employee newsletter, clipping and posting them on the bulletin board

·          Displaying campaign photos and memorabilia

·          Attending United Way’s campaign celebration

If you would like more information about a campaign in your workplace, contact the United Way of Kosciusko County at (574) 269-2592.